01
Diagnostic
Cash, status, market, model fit — on paper, with a name attached.
~ 2 weeks
[ Karina & Andriy · LA · cleaning service ]
Established 2024 · Los Angeles
System № 04 — Food & Service Franchises · USA
Build a real
business in America
— on a clear route.
A turnkey franchise system for immigrants and first-time owners. Capital, paperwork, location, hiring, operations — one path, one team, one accountable plan.
$25–50K
Entry capital
9–14 mo
To first profit
183
Active operators
$8.4K
Median monthly net · yr 2
* EARNINGS AND INCOME REPRESENTATIONS ON THIS PAGE ARE ESTIMATES ONLY. WE DO NOT GUARANTEE ANY LEVEL OF INCOME, PROFIT, OR BUSINESS SUCCESS. INDIVIDUAL RESULTS VARY DEPENDING ON LOCATION, MANAGEMENT, MARKET CONDITIONS, AND EFFORT. SEE OUR FULL EARNINGS DISCLAIMER.
01
The route
Six checkpoints between today and your first month of operating profit. Each one has a deliverable, a deadline, and a name attached.
02
Legal setup
Entity, EIN, visa-aware structure. Done with you, not for you.
~ 3 weeks
03
Capital plan
Loan, partners, reserve math. Stress-tested before any money moves.
~ 4 weeks
04
Location
Lease, fit-out, permits, vendors. Your advisor stands in the room.
~ 8 weeks
05
Hiring & ops
Team, training, opening day. Bilingual playbook included.
~ 6 weeks
06
Operate
Weekly cadence, KPIs, support — for as long as you want it.
ongoing
02
Run your own numbers.
Drag the sliders. This is a directional model based on median cohort performance — your real plan comes out of the diagnostic call.
Capital you can deploy
$32,000
USD · operating capital + reserve.
Model
Food & service · S
S → M → L · scales fit-out cost & revenue.
City tier
Tier 2 · PHX/HOU/CLT
Tier 1 LA/NYC · Tier 2 PHX/HOU · Tier 3 small metro.
Projected monthly net · year 2
$8,400
/MO
Break-even11 months
Owner draw startsMonth 5
Reserve needed$10,400
Year 2 revenue$340K
INDICATIVE MODEL ONLY · NOT A GUARANTEE OR PROJECTION OF YOUR RESULTS · ACTUAL PLAN BUILT IN DIAGNOSTIC CALL. SEE EARNINGS DISCLAIMER.
03
Real operators.
Not testimonials. People you can call. Same path, different cities — first generation in business, second generation in America.
[ Tomás & Lucía · Phoenix · taquería ]
Phoenix · taquería
Tomás & Lucía
[ Rafael S. · Houston · auto-detail ]
Houston · auto-detail
Rafael S.
TESTIMONIALS REFLECT INDIVIDUAL EXPERIENCES AND ARE NOT TYPICAL OF ALL CLIENTS. FIGURES SHOWN ARE SELF-REPORTED BY THE OPERATORS PICTURED AND HAVE NOT BEEN INDEPENDENTLY AUDITED. YOUR RESULTS WILL DIFFER.
04
Why this route works — proven across the industry.
Independent, publicly documented examples of owners who started small and mobile, then scaled. These are not RUTA clients; each is linked to its original published source.
$475KAnnual sales · year 4
Food truck → restaurant
Kyle Gorlie · Vet Chef
Opened a food truck in 2016 with an initial investment of about $41,200 — including first-day inventory. He reports roughly doubling sales each year and now plans a brick-and-mortar location, using the truck to test the menu, scout locations and build a following first.
$3MAnnual revenue · 45 employees
Columbus, OH
Lisa Gutierrez · Dos Hermanos
Started with one borrowed food truck and 15 years of restaurant experience. Over a decade she grew into a $3M-a-year business with multiple trucks, stadium and convention-center concessions, market stalls and a commissary kitchen — leaning on community lenders, microloans and a long-term banking relationship.
SOURCE: JPMorganChase Newsroom, 2023
2024Founded · mobile + storefront
Laredo, TX
Cafecito First
A family- and veteran-owned coffee business serving 100% Colombian coffee, founded in Laredo in 2024. It built a local following both as a mobile coffee operation and a storefront — an example of starting lean and growing a neighborhood brand from scratch.
SOURCE: Laredo Morning Times
2019→Mobile bar → seeking storefront
Charlotte, NC
Wildroots Coffee
A popular mobile coffee bar (formerly Coordinates Coffee) that built a loyal following on the road with signature iced lattes and pre-orders via app. After rebranding, the owner set her sights on a permanent location for consistency — keeping the mobile bar for events and private bookings.
SOURCE: Axios Charlotte, 2021
THE BUSINESSES AND INDIVIDUALS SHOWN ABOVE ARE INDEPENDENT, PUBLICLY DOCUMENTED EXAMPLES AND ARE NOT CLIENTS OF, OR AFFILIATED WITH, RUTA. FIGURES ARE QUOTED FROM THE CITED PUBLIC SOURCES AND ARE NOT PROJECTIONS OR GUARANTEES OF RESULTS YOU WILL ACHIEVE. THESE EXAMPLES ARE NOT TYPICAL; INDIVIDUAL RESULTS VARY DEPENDING ON LOCATION, MANAGEMENT, MARKET CONDITIONS, AND EFFORT. SEE OUR EARNINGS DISCLAIMER.
05
What you usually get vs. what we do.
Most "start your business in America" offers fall into one of two traps. We built RUTA to be neither.
Typical offer
Avoid
- ✕"Unlimited income potential" — no median, no range.
- ✕A PDF course, then good luck on your own.
- ✕Generic LLC, no visa structure check.
- ✕Real estate "deal" first, business model second.
- ✕No named advisor — a chat with a bot or VA.
- ✕Pay $30K upfront, success metrics are vague.
RUTA
Our system
- ✓Median net + range, on paper, before you sign.
- ✓Six checkpoints, each with a deliverable + deadline.
- ✓Visa-aware entity for E-2, L-1, EB-5, or LPR.
- ✓Model fit comes first; location follows the model.
- ✓A named advisor you can call by their first name.
- ✓Pay against milestones. Reserve fund stays untouched.
06
Money, risk, timing.
The questions everyone asks before the call. We answer them up front so the call can be about your situation.
What if I lose my $30K? +
Reserve fund is non-negotiable — 4 months of operating cost stays untouched. We also won’t take you live until your numbers clear a stress test. If we can’t get there, we say so on the diagnostic call.
Do I need a visa or green card? +
Most franchise structures work on E-2, L-1, EB-5, or LPR. We map your status to the right entity before any capital moves. Status work is done with a U.S. immigration attorney on our roster.
How long until I am paid? +
Owner draw starts month 4–6 in most models. Full salary equivalent: month 9–14. We do not promise faster. If your timeline is shorter than that, we’ll be honest that RUTA isn’t the right route.
What if my English is not strong? +
Onboarding, contracts and support are available in English, Spanish, Russian and Ukrainian. Your operating manual is bilingual. Your advisor speaks your language.
What does RUTA cost? +
A setup fee paid against milestones (so we’re paid only when you progress) plus a small monthly support fee once you’re operating. The full breakdown is on page 2 of the diagnostic packet you get after the first call.
What if I want to walk away? +
Up to the location step, you can step out at any time and you keep all paperwork done in your name. After the location is signed, exit is more complex — we walk through both scenarios on the call.
07
A team that picks up the phone.
No bots. No VAs reading scripts. The advisor you meet on the first call stays with you through opening day.
[ portrait ]
Lead Advisor · Phoenix
Elena Marín
Ran two restaurants in Mexico City, opened her first U.S. location in 2019. Now leads the diagnostic call.
ENES
[ portrait ]
Capital & Legal · LA
David Levin
SBA-loan structurer and immigration-aware entity specialist. 11 years in cross-border small business.
ENRUUA
[ portrait ]
Operations · Houston
Luis Cárdenas
Built and trained crews for 22 franchise launches. Lives in the room with you on opening week.
ENES
[ portrait ]
Operator Care · Remote
Olena Pavlik
Weekly P&L review, KPI watch, and the person who calls you on a Monday when something looks off.
ENUARU
08
Free session · 30 min
Book a Free Consultation
30 minutes with a RUTA advisor — we'll figure out where to start based on your situation. Capital, status, city, the right model — all mapped out on paper, no pressure, no commitment.
Free · No obligation · 30 minutes
- What you have and what you'll need
- Which structure fits your immigration status
- What formats work in your city
- What to do next — before spending a dime
Upcoming slots: Mon, Tue, Thu, Sat · EN / ES / RU / UA